The Rides
Frequencies had been in motion for months, shaped through ideas, sketches, conversations and a shared vision between Pedla and Trek. That momentum finally landed in Adelaide, where an empty gallery space became the foundation for something bigger.
Over the next day, Pedla and Trek crews worked side by side to build the space from the ground up. Displays took shape, artwork went up, sound and lighting were dialled in. What started as four walls quickly became a considered environment, a collaborative project brought to life with the support of partners including Pana Organic, Rhythm Social, Adelaide Audio Visual Hire, Allways Coffee, BentSpoke Brewing Co, Mood Racing, Finestro, and Essendon Hyundai.
What followed over the next ten days was more than a pop-up.
Frequencies became a hub for the Pedla x Trek collection during the Tour Down Under — but also a meeting point for cycling culture. A place to watch the racing, grab a coffee, explore the kit, catch a talk, and end up sharing a beer or wine with someone you’d only just met.
Art, music and cycling all moving together under one roof.
And then there were the rides.