Born on and of the roads of Melbourne, Australia since 2013.

We are a progressive cycling brand that champions innovation on and off the bike through world class product solutions engineered to go beyond.
A place where performance functionality and a refined aesthetic constantly push each other with forward momentum.
We exist for our global community of cyclists who choose to ride with us.
A privilege we never take for granted.
They are what drives us to tinker and tweak until something is just right.
We do this to elevate their riding experience, no matter their riding experience.
To celebrate what we believe is the world’s greatest sport and past time.
The pursuit of an elevated body and mind state that we want everybody to experience and fall in love with.
This is us.
This is who we are and why we ride.