We are a cycling brand born of the sport’s rich culture riding the roads of Melbourne. We craft modern roadwear with equal consideration for performance & style. Everything we create is designed to inspire riders to get out there and keep pedalling. 

Performance . Style . Culture

Our vision & focus

To nurture an inclusive global community of like-minded cyclists pursuing the road’s limitless adventures, while enhancing the cycling experience through world-leading products, innovations & community-building initiatives.

Ride with us

As cyclists we exist in a community. Groups large and small. There's the local teams, road races and crits. But also the group - cyclists, friends, locals - who roll out for a morning treaining ride. Join us at the Local Loops Cycling Club, or reach out to the team via support@thepedla.com.

Want to become a Pedla? All current openings are listed here.