Sub-heading
A MODERN TAKE ON A CYCLING CLASSIC
There are few visual identities in cycling as enduring as the great European race jerseys. Defined by bold typography, restrained colour and timeless simplicity, they became part of the sport’s visual language long before performance apparel became what it is today.
The Heritage Classic Collection draws from that legacy, reinterpreting the defining characteristics of cycling’s golden era through a refined, contemporary lens. A collection shaped by history, designed for the present.
A LANGUAGE THAT ENDURES
Some of cycling’s most iconic kits achieved legendary status not through complexity, but through clarity. Bold lettering, balanced proportions and unmistakable identity made them instantly recognisable long before they became symbols of the sport itself.
At the heart of the Heritage Classic Collection is typography inspired by the iconic Molteni jersey, famously worn by Eddy Merckx during one of professional cycling’s most celebrated eras. Developed in collaboration with Pidgeon Ward Studio, the distinctive letterforms and carefully considered colour palette reinterpret a defining visual identity from cycling’s golden age through a refined, contemporary lens.
MEN'S
A SENSE OF PLACE
To tell the story, we looked beyond the jersey itself.
Photographed entirely on 35mm film and Super 8, the collection is set amongst Melbourne’s historic cafés, grand hotels and enduring architecture - places that quietly echo the atmosphere of European cycling culture. Together, they create a sense of place that reflects the collection’s enduring character.
Women's
HERITAGE, REIMAGINED
While its inspiration reaches back through cycling history, the Heritage Classic Collection is built entirely for today’s rider. Modern performance fabrics, contemporary construction and refined detailing bring a timeless visual identity into the demands of modern racing,
