Bundles - up to 20% off. Full priced Pedla products (T&C) »
Free Express Shipping Australia $200+, International $400+
Bundles - up to 20% off. Full priced Pedla products (T&C) »
Free Express Shipping Australia $200+, International $400+
Our new Denim Collection is a love letter to cycling’s rich heritage, reimagined through the “Print from Process” approach. We began by allowing the texture and character of the fabric guide the print. These one-of-a-kind creations became the soul of the collection, weaving history into every stitch. The result? A bold reinterpretation of the classic cycling kit—an homage to its storied past, now redefined with a modern flair that’s as timeless as Denim.
Carrera, the renowned Italian cycling team of the 1980s and 90s, sponsored by an iconic Italian jeans manufacturer and celebrated for its distinctive denim-inspired appearance, has always been a source of inspiration for me. The denim inspired kit became the driving force behind the creation of our latest print design.
I didn’t simply want to recreate denim; instead, I sought to reimagine it as a canvas for artistic expression. By carefully selecting key pieces from our range, I explored the possibilities of the printing process, combining artistry with innovation. This journey led us to an experimental approach—painting directly onto a denim jacket to craft a one-of-a-kind print. The result is a bold and expressive design that embodies the spirit of denim while pushing its creative boundaries.
Co-Founder & Creative Director
Marcin Wójcik
Photography by Riley Hart & Melissa Cowan. Video by by Riley Hart.
