Floral Collection
This collection explores the art of floral composition—an expressive journey into pattern and print. Working in close collaboration with Melbourne...
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How Jenny Took Out Two World Titles at the UCI Gran Fondo World Championships
Australian cyclist Jenny reflects on her double gold-winning performance in Lorne — taking out both the Time Trial and Road Race in the 50–54 categ...
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Budd Place - Staying in Colllingwood
We’ve buddied up with one of Melbourne’s newest, coolest and sunniest two-bedroom pads — Budd Place. Located WOW (West of Wellington), in the beati...
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Local Loops Collection Drop 2025
WE ARE ALL LOCALS,UNITED BY THE ROADS WE RIDE Introducing the latest Local Loops Kit:A celebration of Local Loops, and our local bubble. ‘Local’ is...
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Behind the lens of our BOLD Campaign Shoot in New Zealand
We caught up with Parker Carruthers, whose sharp eye and sense for movement bring an authenticity and intensity to every frame. For our BOLD collec...
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Riding from Fremantle to Sydney: A Journey of Endurance & Advocacy to Raise funds for Endometriosis
Karan is riding 4,000 km across Australia to raise funds for Endometriosis Australia, turning his biggest challenge yet into a platform for awarene...
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BOLD Spring / Summer - The Essential Layering System
Stay on the road no matter the weather, with functional essentials that let you embrace every season on the road. Every piece of kit has an essenti...
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BOLD Fall / Winter - The Essential Layering System
Stay on the road no matter the weather, with functional essentials that let you embrace every season on the road. Every piece of kit has an essenti...
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A Gravel Muster Story with Pana Organic | 2025
There’s something raw about the outback. Endless skies, red dust, and the quiet rhythm of tyres over gravel. This year, the Pana Organic x Pedla Wo...
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Pro Air Foils Collection Drop
Precision-engineered for peak performance, the Pedla Pro Collection is built for those who push the limits. Every detail is designed with purpose, ...
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Lost in Nature Collection Drop
The Lost in Nature collection captures the feeling of the ride, roads tracing the land, trees above offering shade and calm.
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Our chat with Claudia Marcks - Crits, Olympics, Custom Kit & More
When Claudia (@claud_marx) first reached out, it was clear she wasn’t just looking for kit. She had a vision for her season ahead … racing across t...
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