Pedla / News

Local Loops Rider Stories | Kari and Jonathan

In this edition of Local Loops: Riders, we meet Kari and Jonathan, bikepacking storytellers and adventure seekers whose life on two wheels has been...

Pro Analogue Collection

Drawing from numbers and data, and rooted in the analogue era when raw formulas and performance charts first shaped the ride, this story begins wit...

Heritage Check Collection

Drawn from the checkered line and the weave of tartan.an homage to racing’s beauty and its echoes of nostalgia.To the riders who gave everything, d...

Frequencies Adelaide 2026 Recap

Frequencies had been in motion for months, shaped through ideas, sketches, conversations and a shared vision between Pedla and Trek. That momentum ...

Frequencies Kit Adelaide 2026

A celebration of the sounds that move us — the beats that keep us pedalling and dancing. It's the quiet frequency you find on the bike when ev...

Colour Wheel Collection

The colour wheel becomes our map of motion. Complementaries push and pull against each other — a visual friction that mirrors the speed and effort ...

Frequencies Adelaide 2026

This year, Pedla and Trek celebrate the sounds, energy and frequencies that make Adelaide come alive — the road, the riders and the crowd convergin...

Floral Collection

This collection explores the art of floral composition—an expressive journey into pattern and print. Working in close collaboration with Melbourne...

How Jenny Took Out Two World Titles at the UCI Gran Fondo World Championships

Australian cyclist Jenny reflects on her double gold-winning performance in Lorne — taking out both the Time Trial and Road Race in the 50–54 categ...

Budd Place - Staying in Colllingwood

We’ve buddied up with one of Melbourne’s newest, coolest and sunniest two-bedroom pads — Budd Place. Located WOW (West of Wellington), in the beati...

Local Loops Collection

WE ARE ALL LOCALS,UNITED BY THE ROADS WE RIDE Introducing the latest Local Loops Kit:A celebration of Local Loops, and our local bubble. ‘Local’ is...

Behind the lens of our BOLD Campaign Shoot in New Zealand

We caught up with Parker Carruthers, whose sharp eye and sense for movement bring an authenticity and intensity to every frame. For our BOLD collec...