Trek Bicycle, founded in 1976 in Waterloo, Wisconsin, is one of the world’s most influential cycling brands, driven by the belief that great bikes can change lives. Known for innovation across carbon, performance and e-bike technologies, Trek pairs advanced design with a strong commitment to sustainability, advocacy and community. With global manufacturing and a mission to make cycling more accessible, inclusive and environmentally responsible, Trek continues to champion bikes as a force for good worldwide.
Frequencies in Adelaide 2026
16-24 January
145 Franklin Street, Adelaide
This year, Pedla and Trek celebrate the sounds, energy and frequencies that make Adelaide come alive — the road, the riders and the crowd converging in one immersive pop-up.
With MOOD Racing leading near-daily rides, ALLWAYS Coffee on caffeine duty and Pana Organic bars for an extra boost, the mornings are sorted.
From 2:00 PM, Finestro hosts rotating wine tastings, alongside BentSpoke Brewing Co Happy Hour, DJs from The Rhythm Socials Club and guest speakers. Drop in and soak up the perfect mix of riding, community and summer sound.
Riding with us?
What's On
More events coming soon...
16-24th January 2026 (Daily)
Friday 16th January
Saturday 17th January
NORTACUTE
Classic Ride
Sunday 18th January
STRADE HERITAGE
Hill Ride
Monday 19th January
GORGE CORK GREEN
Bold Ride
Tuesday 20th January
BEACH RIDE
Little Beach Ride
Wednesday 21st January
GRAVEL CLELAND EAGLE
On_Off Grid // Experienced
Thursday 22nd January
BELLAIR BEACH
Ride Team Ride
Friday 23rd January
LLCC LOFTY
Shop Ride
Saturday 24th January
WILLUNGA LONG
Pro Ride
Ride Map
Pedla creates cycling apparel for people who value feel, fit and clean design. Each piece is made with care, built for long days, and shaped by Melbourne’s ride culture. With streamlined online ordering and fast delivery, they make upgrading your kit easy—bringing considered, ride-ready gear straight to your door.
Partners
Here at Finestro, we like wine, and we like bikes. We like a ride that leads to a wine. We like the freedom of an active zip through a wine region, the discovery of a new winery, the reward of a glass of wine, and the connection with a new winemaker. We seek and celebrate this lifestyle balance of a life well-lived and a great wine well-earned.
Mood is founded on an inclusive attitude, energy and community - a celebration of riding bikes and cycling culture that is always evolving and never too serious. By combining personality and performance, they create a space that brings people together.
Nothing worthwhile comes easily. The familiar road might feel safe, but it can rob life of its flavour. At BentSpoke Brewing Co, we choose the adventurous route, because the best journeys are never straight lines. So, lean in, embrace the twists, and importantly Enjoy the Ride!
Allways Coffee is a specialty coffee subscription that brings together Adelaide’s best independent roasters and delivers them straight to your door. Every box is curated so you can discover new favourite beans while supporting local roasters who care about quality as much as you do. From the coffee bag to the shipping label, everything is 100% compostable and designed for true zero waste, so your morning brew never has to cost the earth.
Audio Visual Hire Adelaide delivers seamless technical support for events of every scale. With reliable equipment, sharp execution and a team that knows production inside out, they bring clarity, atmosphere and impact to live experiences across Australia.
Pana Organic is an Australian, plant-based brand crafting delicious chocolate, spreads, and frozen desserts made from real, certified organic ingredients. Always plant based, gluten free, dairy free and free from anything artificial, we create flavour-forward treats that are kind to both people and the planet. Every product is made with care — and single origin cacao from Peru, made to be shared...or not we don't judge.
The Rhythm Social Club cultivates community-first music events in Melbourne/Naarm—welcoming newcomers, celebrating underground beats and keeping things raw, real and inclusive. With rotating spots, tight-knit crews and a sound-system-conscious ethos, they’re less party-machine, more gathering of kindred spirits.
As Australia’s largest Hyundai dealership and a multi-time Global Dealer of the Year and Platinum Dealer Award recipient, we’re proud to call the Essendon Fields Motoring Precinct home. We’re a third-generation, family-owned business that has been committed to quality vehicles, genuine service, and long-lasting relationships since 1962. We’re also avid cyclists and proud supporters of the sport.
This year, Pedla and Trek have teamed up to celebrate the sounds, energy, and frequencies that make Adelaide come alive. The road, the riders, the crowd — all converging in one immersive retail showroom centred around our favourite sport: cycling.
Thanks to the incredible crew at MOOD Racing, who’ve been with us since our very first pop-up, we’ll have rides departing almost daily. Their deep knowledge of Adelaide’s best routes, paired with a commitment to fun: guarantees the ideal riding experience. And, as always, ALLWAYS Coffee will be fuelling the pre- and post-ride caffeine fix. To power your ride even further, we’ll also have a selection of Pana Organic bars on hand — the perfect boost to help push you along.
Once you’ve wound down from the morning high, join us from 2:00 PM daily as Finestro curate a selection of the finest local and regional wines and refreshing beverages. Each day will feature a different grower hosting a dedicated tasting.
Happy Hour by BentSpoke Brewing Co will run alongside a rotating line-up of DJs curated by The Rhythm Socials Club, plus guest speakers bringing energy and culture into the space.
Our concept blends community, bikes, drinks, and culture in a dynamic pop-up environment — a place to experience the latest bikes and apparel, connect with our partners, and build genuine relationships with the local community.
Come by and soak up the perfect mix of cycling, community, and summer sounds.