ON_OFF GRID
Behind the scenes

To capture the latest ON_OFF GRID collection, we headed out to the Australian landscape at a small river flat on the traditional lands of the Yorta Yorta people.

I've ridden in this region before, and it always impresses me with its stunning backdrop of golden sunsets, open space, and the peacefulness of having no cars around. We set up camp and rolled on through. Shoots like these are my favourite: off the beaten track, raw and real. The crew was small, Erin and Michael on the bike, with Riley, Adam and me capturing the new products and the story behind this collection.

I’m always grateful for the team. They bring energy, creativity and genuine passion to every shoot. Over the years, these trips have become more than work; they’ve become friendships, formed on roads all over Australia and beyond.

They’re always a bit turbo and always a good time. The highlights often come after a long day, driving to a nearby country pub, sharing stories, good food, a few drinks and lots of laughs.

For this shoot, we decided to camp to add to the sense of adventure and connection to the land. Waking up to the sound of birds and the crew getting ready for another day of riding and capturing was special. It’s those small morning rituals—a warm coffee and a country bakery breakfast roll—that make it all worth it.

Big thanks to the crew for bringing the fun and energy. Here’s a short behind-the-scenes glimpse of the day as it unfolded.

Marcin
Creative Director & Co-founder